Putting together a kick-ass graphic design portfolio isn’t just something you need to worry about when you’re a student. Just swap in your own images and text and make it your own. The "Tech" products section is mirrored by the "Games" section underneath. One way to do this is to increase or decrease the saturation of an image. It lets you highlight the most important information, increase readibility, and create a sense of order and simplicity. As you can see, simply flipping from black to white has a huge impact on your perception of the product and the brand. Warm colors, like red, orange, yellow, and their variations, project passion, warmth, happiness, power, and energy. A brand is a relationship between a business or organization and its audience. Music to every marketer’s ears! Anything you want to make your design pop. Each character of a monospace font is exactly the same width. You know that peaceful feeling you get when you’re in a gorgeous, wide open space? The Graphics object represents a GDI+ drawing surface, and is the object that is used to create graphical images. But there are general trends you can use. A well-chosen background is essential to a great graphic. The process is the same: Upload your image, then (optionally) apply filters. After all, people decide how they feel about a product within 90 seconds—and researchers have found up to 90% of that judgement is solely based on color. Jakob Nielsen, an expert in web usability, suggests using at least a 10 point font size—or perhaps bump that up to 12 points for better readability. There are hundreds of professionally designed templates to choose from and the drag-and-drop interface makes the entire creation process very simple. Cool colors, including blue, green, and purple, are calmer and more soothing. Popular serif typefaces include Times New Roman, Rockwell, Georgia, and Baskerville. Create vector graphics easily and free with one of these graphic design software! (This post contains affiliate links. Typefaces can be classified as well. Ready to send your design skills into overdrive? Fortunately, creating rhythm is easy: Think of your design as a series of repeating blocks. Beautiful content starts here The more space, the more readable your type is. Tossing conflicting textures together—like wood and glassy surfaces—might turn a physical connection with your art into a more grating sensation. Our library of social media layouts are free to use as many times as you like, making it easy to update your social profiles regularly. Create striking visuals for print, web, and apps using the industry’s leading graphic design software. In general, lighter weights look more subtle, graceful, and modern, while heavy weights communicate power and force. Designfeed, another graphics creation app, is like Pablo cranked up to 11. However, they can be harder on the eyes than proportional fonts, so they're not typically used for long chunks of text in design. But balance doesn’t have to be straight up-and-down. But fear not: You don't need an art degree or thousands of hours logged in the Adobe suite to build engaging designs. Full Customization With Our Logo Creator As with Canva, you can use solid-color, patterned, or photo backgrounds. It’s loaded with templates for almost every design imaginable—from YouTube thumbnails and Kindle Covers to Google+ photos and Tumblr graphics. That being said, flat design is currently experiencing a renaissance, eschewing texture, drop shadows, gradients, and anything that makes a design look 3-D. You can use texture in your background, as Houndstooth Coffee did. Understanding Contrast for Graphic Design. After all, your background gets more visual real estate than any other part of your design—plus, the right one will tell your audience what to expect from your content. Whatever you need for your logo, we can get it … Whether you need this software to help you start a blog like this one or edit product photos for your ecommerce business, selecting the best graphic design software can take your brand identity to the next level.. Take a look at Prezi’s site for proof. Thanks to all the surrounding lines, the "subscribe" section of the homepage stands out—thus driving more visitors to enter their email. Plus, you can create a "future use" collection for all the photos that randomly catch your eye. Although there are some good free alternatives available, most professional designers will use Adobe software. Transparent canvas: To make your newly designed graphic function as a sticker (without a background), click the Transparent Canvas box under Canvas Color in the Basic Edits tab. This is a continuation of our Graphic Design for Nonprofits blog recap. Tap Blank canvas to get started with a design. If your main focus is on web design rather than photography, give Sketch a look. Its team uses on bright, monochromatic backgrounds for its visuals: These colors feel energetic, simple, and even playful, reflecting Help Scout’s mission to make customer service delightful. The fact is that graphic design fully encompasses almost every visual aspect of our lives. Shares. With visual balance, imagine a vertical line running through the center of your design. Since Buffer provides only three different size templates (Tall,Square, or Wide), it’s an awesome choice for social media graphics. Everlane and InVision use vertical and horizontal balance, respectively. Use photos, fonts, lines, shapes; create graphics, UIs, logos, social media, vector art, photo collages, mood boards, geofilters, and much more… Design with precision Save + share editable projects The interface is different in many ways, however, there is a version that replicates Photoshop’s look and feel, making it easier to move from the old to the new. 2. Features of graphic design software tool. Weight: You can also create hierarchy using various weights of a font. Plus, having a discreet watermark in all of your graphics helps build visual consistency. Abstract shapes communicate a information very quickly. With the help of a group of designers, this popular blog has grown to become an international platform for showcasing new ideas and getting graphic design information. For a one-stop shop, check out Pexels. You can use it to design graphics, but it’s also a great tool for editing photos, designing web pages, working with video, and more. Even the simplest design can be broken down into separate chunks, or “elements.” These elements include line, shape, color, texture, and type. (You can also pick one font and see which pairings Google Fonts recommends.). Take advantage of the powerful search filters: You can exclude a word by putting a dash before it (for example, "office -people), or search by color by including "color:" followed by the color name (for example, "office color: red"). We'll also cover tools and resources you can use to spur creativity and build beautiful graphics faster. It takes some time to sort through the options and find an icon you can use, but they’re high-quality—and free! And if you’re not digging any of the designs, just keep scrolling—Designfeed will churn out unlimited variations. The What, Why, and How of Textures in Web Design, The Role of Textures in Contemporary Graphic Design. So, make sure the one you pick accurately represents your topic or theme. Adobe Spark. Vertical lines, on the other hand, are energetic (picture an alert, upright person). Here are some other Zapier tutorials to help you craft content, make graphics, and turn them into blog posts and books. Create a page layout design like the one above from scratch. Unsplash adds 10 new high-resolution photos to their collection every 10 days. Apps for Graphic Design . And if you’re not sure which fonts to pair, opt for the classic combo of serif for the headline and sans serif for the body. The Lyft homepage is a good example of including both organic and abstract shapes. It’s also handy to understand the other factors that impact the readability of your text: Tracking: How much space exists between each letter. Use Microsoft Word’s page layout design tools to make easy-to-read documents that reflect positively on you and your business—even if you’re new to Word. Share your designs straight to social. When thinking of how to make money as a graphic designer, one of the oldest, and most tried and … Prepare your design idea with pencil and paper. These apps range from fairly simple, like Pablo, to extremely powerful, like Photoshop. Understanding how each element influences your design—and using them accordingly—lets you create something that evokes a specific emotion, complements your content, and aligns with your brand. It can guide the user’s eye and emphasize the importance of key elements.". Don't show up empty handed. Geometric shapes suggest structure, control, and order. Just like wine and cheese, certain fonts work together better than others. These compositions can be seen everywhere, from logos and branding to web design, magazines, signs, and more. Adobe Spark helps you create graphics that get your word out in an exciting way so you can ramp up your social media design for even more engagement. Get the right size. From cover images for Facebook to a graphic for Twitter or Pinterest, Canva has all of your social media design needs covered. However, it can be difficult to know which software to invest in, given that there are tons of options available. I used my background to create a graphic for my blog in Word. Graphic designs combine these 3 elements to form a single, cohesive visual composition of ideas and messaging. For example, you probably think of hunter green as more serious and somber than neon green. It's tailored to building interface layouts and working with shapes, and might fit better with the graphic style of your site. Great designs sometimes go viral—and if you’ve created a fantastic infographic or inspiring quotable, you should get credit for it. Designs by Megireid. Anything you want to make your design pop. Rather than choosing colors based on their Pantone name (i.e. When you're designing something new, don't forget about basic shapes—they provide the framework for our interactions on the web, and the forms you choose communicate more than meets the eye. Step 3. Create hyper-targeted ads with Facebook Conversions API. User can create their own shops and earn by selling their designs. Or make your own by buying a mesh screen and a canvas stretcher frame. Let’s say you’re designing a header for your email newsletter. With this program, you can start building from scratch or use their combinations and patterns. You can see another example of balance in InVision’s weekly email newsletter. This minimalism can feel refreshing and modern. PicMonkey’s graphic design tools make it easy to create professional designs, no training required. It currently houses more than 10,000 stock photos (including many from Unsplash, Death to the Stock Photo, and Gratistography)—plus, around 1,500 new ones are added each month. Graphic design entails discovering visual solutions for a particular purpose. Choose a poster template, or design your poster from scratch. Hierarchy: This demonstrates the relative importance of each piece of information. CREATE — The powerful and easy to use graphic design + drawing app. Also worth bookmarking: Dustin Senos, Medium’s former head of design, keeps a running list of stock photo sources. Graphic Design Gigs Total Creative Freedom. The most simple graphic imaginable is background + text. Lines have a couple of important functions in design: separating content, and drawing your eye to a specific place. Crayon: Specifically designed for marketers, this site houses more than 20 million designs, including pricing, team, jobs, and trial pages. If you're building something to accompany text, readability is goal #1—avoid color combinations that clash with other elements or distract from your message. To show what I mean, here’s the Product Hunt homepage. That’s why before and after pictures are so effective—you immediately see how dramatically the person has changed. Choose the same font for each text field or a different one for each. Canva is an online graphic design platform that lets you create professional graphic designs for various purposes, including Instagram Story and Instagram Post. Today, collage can mean anything from putting together patches of fabric on a canvas to creating a graphic collage made of pieces of textures and colors, using software programs like Photoshop. A serif typeface with a sans-serif is the classic pairing, but you can definitely play around. Typewolf—a curated collection of "fonts in the wild"—is a great source of inspiration for type parings. Organic shapes, on the other hand, are more comforting and friendly. Here's a real world perspective on making a design portfolio. Or, save time with a print template for Word. Learn about topics such as How to Make a 3D Model, How to Make a Screen Print, How to Create an Infographic, and more with our helpful step-by-step instructions with photos and videos. This Mac app stores all of your fonts so you can compare them, both side-by-side and through overlays. Hi guys! Meanwhile, Digiday uses lines to draw your attention to key areas of site. Google Fonts 101: Master the Basics of Web Typography. Simply choose an infographic template, add your information and there you have it: A stunning custom infographic. However, if you want to use this tool to create other visual assets (such as blog headers, social media posts, and newsletter banners), choose a template from the poster selection and give it custom dimensions. The takeaway: Setting and sticking to a pattern for your layout lets your audience anticipate where content will be before they actually see it. But let’s say you are. The US government is famous for its unusable and out-of-date design, and unfortunately, the MyMoney.gov website lives up to this reputation. Creative Market. As a graphic designer, your portfolio is the sum total of your work.Whether you are a student just about to get out of college, an aspirant looking for a better job, or a freelancer looking out for clients - your graphic design portfolio is the most important thing on which potential clients and employers will judge you. To learn about the latest stock photo sites, follow the Stock Photography collection on Product Hunt. GoodUI: A compilation of 51 interface principles that lead to high conversion rates. Graphic Designs; 10 pro tips for creating better T-shirt designs. It could be to make a person want to buy a product, focus on a television show, or attend a huge event. Google’s Color Palette includes hundreds of primary and accent colors that have been designed to work in harmony. Alternatively, you can subscribe to Icon Finder. If your newsletter uses Lucida Grande (a sans serif), you should choose a complementary font, like Garamond (a serif). Pick a color for your text fields, you can select one or paste a HEX code. It was created from the merger of the FormFiftyFive blog (FFF founded in 2007) and an … Design Principles: Compositional Balance, Symmetry, and Asymmetry, Understanding the Importance of Balance in Graphic Design. Making polygonal graphic designs in Adobe Illustrator requires some smarts and patience. The Basecamp homepage, on the other hand, uses organic, rounded shapes to evoke warmth and childlike curiosity. You’re not alone. You know what a line is: anything that connects two points. A weight describes a font’s thickness and is typically described as lighter, normal, bold, or bolder. In this tutorial I’ll show you how to make your own designs in Cricut Design space. Whether creating standalone artwork or assets for a larger project, powerful graphic design software is critical for making your ideas stand out. A bunch of tools to offer under these tabs, namely, Library, Adjustment, Edit, Layers, Slideshow, and Print. That’s because you probably care more about what the content is about than who wrote it. InDesign is a publishing program, tailored for creating layouts and multi-page documents, such as posters, magazines and flyers. That’s especially important for colors you’ll be using again and again, like your brand colors. The app produces several versions of your visual. Design 101: How to Make Great Graphics Without Design Skills. These typefaces feel cleaner and more modern, but can be harder to read. If you want to go further into the world of design, these resources are some of the best to help you get started: Design for Founders: This collection of 55+ design posts is aimed at founders, but anyone who’s just dipping their toes into design will benefit from its thorough look at web design. Step 1: Choose a Background. Make visual designs with graphics, templates, royalty-free stock photos and videos, and more. But Spruce is specifically for Twitter, so it sizes your visuals accordingly. Apart from the above-mentioned graphic design tools which had broad. Texture adds depth to design, though you'll want to be careful when mixing materials. We’re always striving for balance: in work and life, diet and exercise, and of course, design. Read the Zapier blog for tips on productivity, automation, and growing your business. Making sure your images look their best is an essential part of the graphic design process. How To Make Polygonal Graphic Designs In Adobe Illustrator. I taught myself graphic design and have helped many others learn to become designers through this article. Not only did the designers repeat the general format, they repeated the font, image size, spacing, navigation options, interaction choices, and icons. Check out Adobe Spark's appealing templates and start designing imagery to boost your social media presence. The platform gives you access to more than one million stock images and templates to quickly and easily design a graphic. Step 2. Put that together with content, and you'll have a killer combo. Line length: As the name implies, line length defines the horizontal width of your text. History log: serve the purpose of undoing the unwanted changes. If you want to compare multiple colors to see how well they’ll look together, use Color Hex, which lets you create and save color palettes. Technically, they don’t have an emotional effect (but I’d argue "no effect" is an effect in and of itself!). You can purchase a printing screen at your local art store. For example, the hex code for Pantone’s Dark Blue C is #00239c. Empower your whole team to create stunning, branded designs. Write faster and format your text with Markdown, Create reports for your content with these great report and chart apps, Craft content and tweak it with your team with these collaborative writing apps, Build an editorial calendar, then turn them into an eBook with our guide to publishing content. Black text on white is a popular combination for this very reason (plus, it feels modern and clean). Both these tutorials are helpful in knowing these techniques. It’s approximately the same price, but you’re capped at 25 downloads per month. Here are a few pointers to make your graphic adventures easier: Right-click options: Right click on any graphic to send it backward, forward, duplicate, or straighten. Work directly with designer; Fixed prices and terms; Suitable for every budget White space (also known as negative space) refers to everything around and in between the other design elements. Some of the editing tools (like Canva, Piktochart and Stencil) have built-in icon libraries. To create professional designs using premium stock photography, you’ll never pay more than $1 … Serif refers to typefaces with little decorative marks tailing from each letter. Now that you’re up-to-speed on the basic principles, you can apply them to creating graphics for your blog, newsletter, website, and more. Make moving designs with video—your own or from our stock library. Unlike raster graphics, vector graphics are always crisp and clean. Traditionally, titles have the largest font size, followed by sub-headings, followed by body type. Find the ones that suit your needs and budget both-creativity at its best. Branding FTW! Not only do you have hundreds of graphic logo templates to choose from, but you can also customize your logo in numerous ways. Made by Folk is a blog curated by Glen Garriok and Daniel Freytag. I drew a shape, then under the "Drawing Tools" tab, I clicked the "Shape Fill" drop down and selected "Picture." You can create hierarchy using scale—notice how the title of this post is bigger than my name underneath? Splash on some fonts and colored graphics—even your own logo. Design is simply "a plan for arranging elements in such a way as to best accomplish a particular purpose," as ISDA's Most Influential Designer of the 20th Century Charles Eames has said. And if you want to really sink your teeth into typography, you’ll love Typeface. It’s especially good for non-cheesy pictures of people. Typefinder is also really helpful: Answer a series of questions about where you’ll be using this type and what style you’d like (i.e. Canva has more than one million stock photos, but most of them are $1. First of all, collage will add a touch of handmade to your design. Because both types are dynamic, this homepage feels exciting and powerful. Just like listening to a good song, looking at a "rhythmic" design will make your audience feel excited, engaged, and at-ease. You want colors that align with both your content and brand. Designers that specialize i… Her straightforward writing style empowers small business owners to make their own graphics for social media success! Header photo by Luis Dávila via Unsplash. On the site promoting [Uncharted]((http://uncharted.sunbrella.com/), a documentary about the US Olympic sailing team, the textural aspect of the waves makes you feel like you’re part of the scene. For our purposes, there are two main types of backgrounds: images and solid colors. The benefit to hex codes is that they look the same no matter what browser, device, or display your audience is using. How to Quickly Create Effective Designs. After detailed research into how people read, the optimal length for a line seems to be around 45 to 85 characters. If you would like to become a graphic designer, you can do so for free or by taking affordable and free courses. Notice how refreshingly clean this page feels, and how your eyes are immediately drawn to the two blocks of text. As you can see, white space doesn’t actually have to be white. Choose design options from every industry, from sports to construction, to medicine and more. Create and share sophisticated projects - design and collaborate anywhere. From packaging to magazines, websites, and cutting-edge apps, stunning images and stylish visuals drive the modern economy. Graphic design is the art of visual communication through the use of text, photos, and illustrations. Learn how to create an eye-catching t-shirt graphic using basic shapes and simple techniques in Adobe Illustrator. Visual identity graphic designis exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color. Wondering what a lack of balance looks like? On Shape and the Computability of Emotions. Even with all the amazing free tools available for wannabe graphic designers these days, amateurs usually don't have the foundational know-how necessary to create consistently polished-looking designs. "web," "modern," "expressive," etc.) This guide covers the basic design elements—including line, shape, color, texture, and type—then explores more advanced principles like balance, contrast, rhythm, and white space. You can create visual hierarchy by making the more important text (like the headline) larger; bolding, italicizing, or underlining it; or putting it in all-caps. The photo manipulation feature is highly enhanced. Like the other tools, it lets you upload an image, add and style text, and download or share the result. It’s a free service that processes your image and identifies its average color hue, saturation, and value, along with the image’s most representative colors and how a human would describe them (lavender, gold, etc.). Design Principles: Compositional Flow and Rhythm, Any time you see a blank or unfilled section of a design, you’re looking at white space. How to make a poster. Be picky when looking for a background photo. To become a graphic designer you need to know how to use computers to create layouts for both print and online. Plus, further studies have found consumers are more likely to buy when a color feels "right" for the brand. You should intuitively understand which elements have more visual weight than others; for example, the larger something is, the heavier it feels. You can either import your own image or choose one from Buffer’s library of 50,000 stock photos.) Kick-start your design with Adobe Creative Cloud mobile apps. Not only should each block be similar, but each element of each block should repeat as well. Ask questions, share your knowledge, and get inspired by other Zapier users. If you already know which Pantone color you want for your design, try rgb.to. Solid color backgrounds, on the other hand, will draw your audience’s eyes right where you want them. The great unbundling: Why specialized software is best for business, .css-i7w7w2-taglineText[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;}.css-i7w7w2-taglineText[class][class][class][class][class]{color:#666666;}makes you happier.css-1l5svi7-taglineEmoticon[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;}.css-1l5svi7-taglineEmoticon[class][class][class][class][class]{color:inherit;-webkit-transition:all 0.2s ease-in-out;transition:all 0.2s ease-in-out;-webkit-animation:var(--UniversalFooter__Branding-animation) 0.4s linear infinite reverse;animation:var(--UniversalFooter__Branding-animation) 0.4s linear infinite reverse;}:), Most Influential Designer of the 20th Century, The Ultimate Color Guide for Content Marketing, the art and technique of arranging lettes and symbols, leading value that’s 1.25 to 1.5 times bigger, suggests using at least a 10 point font size, Stock Photography collection on Product Hunt. Manage multiple teams with advanced administrative controls in Zapier. Also, look how clearly solid colors set off the illustrations. Serif fonts are generally considered easier to read, since individual letters are more distinct, and they also feel more traditional or classic. For example, in the Helvetica typeface (or family), fonts (or family members) include Helvetica Regular, Helvetica Light, Helvetica Bold, Helvetica Compressed, and Helvetica Rounded. We can see the balance principle at work on Everlane's homepage. The scans/images with the most contrast between the pen and paper will … According to Smashing Magazine writers Jon Savage and Simon H., "Texture is becoming integral to design. You can now use your graphic as a background in Word or another program or to fill a shape, like we did in the bunting banner tutorial. From packaging to magazines, websites, and cutting-edge apps, stunning images and stylish visuals drive the modern economy. The more engaging content you create, the more engagement and notice you receive. Even the simplest design can be broken down into separate chunks, or "elements." This mountain range image would be a great choice. You’ll be able to pick up on even the most subtle differences. But you can still imagine how something would feel. Smart Resize boosts your productivity by instantly reformatting your image for all your social images and more. This design feels urban, powerful, and intense. Delightful design starts with the essentials. Adobe Spark's free online social media graphic maker helps you easily create your own custom social media designs in minutes, no design skills needed. Then, if you want to add more colors, you can use the suggested accents. Get productivity tips delivered straight to your inbox. To see how changing a font’s weight impacts its appearance, try out this code editor. When considering what to include in your graphic design portfolio, there’s an easy answer: only your best work. Because it’s not hyper-popular, you don’t need to worry about seeing the image you chose pop up on eight other sites. This just means if you purchase something by clicking one of my links I may receive a small commission at no fee to you.) Now that you understand the basic building blocks of a design, let’s cover the guidelines for putting them together. Under the main section, we’ve got another line introducing Mailchimp Pro. For example, if you need a visual for a blog post called "37 Mental Tricks for Instant Serenity," you might look for pictures that incorporate horizontal lines, organic shapes, cool colors, some white space, and strong visual symmetry. Here are some examples of polygonal graphic designs: Now that you’ve seen all the polygonal graphic design examples, it’s time to bounce to our tutorial. About Vector Graphics Empty space provides the other elements on your page with "room to breathe." Even make memes, slideshows, vision boards, book covers and photo collages! This linear layout makes it easy for the visitor to understand exactly what’s going on. Sans serif includes typefaces that—you guessed it—don’t have little decorative marks. (Oh, and remember how diagonal lines convey energy and excitement? Overlapping skills and apps make it possible to find graphic designers who also work as graphic artists and illustrators (and vice versa). From original designs and fonts for your logo text, to variations on graphics, colors, vector shapes, and more. Arranging dissimilar elements next to or near each other brings out their differences. and get matching suggestions. Make stunning graphic designs on your computer. Selecting a Font for the Tee Design Choose from a set of fonts specifically selected for each template and that complement each other. The Valio Conference 2016 site is equally mesmorizing, but for a different reason: The speaker bio cards are layered on top of each other in a left-right, left-right design. As a result, the interface is incredibly easy to scroll through—even a little hypnotizing. You probably don't want to scale a mountain and buy a fancy camera just to snap a shot for your blog post. It contains two types of lines: the vertical lines of the hand, and the diagonal line in the right corner. Canva has thousands of templates to choose from! You should also have Coolors in your arsenal. The invisible line starts between the first "E" and the "L" in Everlane and splits the model on the left from the text on the right. Even make memes, slideshows, … Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Learn graphic design online for free, without going to school or without a degree. With Canva’s free infographics maker, there’s no need to struggle with complicated design software. Choose from thousands of graphic design gigs created by World’s top design talents. You’ll probably use Piktochart most heavily for infographic creation. Step 1. Knowing how to use these programs is important since a large part of graphic design is done digitally. A pen tool to draw colored pixels on photo layers. Imagine trying to read light-gray text on a white background. It’s also handy when you need to make your copy more legible. There's also monospace fonts, including Courier, Courier New, and Lucida Console. Comments. Once you begin using GIMP, it will definitely achieve the pedestal of being your main desktop publishing tool. The Ultimate Color Guide for Content Marketing. Gratistography is an awesome but relatively lesser-known site for stock photos. Finally, you can use Image Color Summarizer. Those are geometric shapes. The Visage homepage uses purely geometric shapes, and consequently, it feels professional and reliable. And typography—or, the art and technique of arranging lettes and symbols—has a huge impact on whether or not your audience understands that message. What is Graphic Design? Check out the Webydo homepage for proof. Uploading your brand logo is another option. GIMP is open-source graphic design software that an increasing number of people are migrating over to from Photoshop. "Oblique," which looks similar to italic, is the least common, as some web browsers don’t support it. Your eyes are generally a pretty good litmus test for color; if it feels off, play with different hues. The circles are pleasant and non-threatening, while the icons help communicate Lyft’s message quickly and visually. A brandidentityis how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Slice this page between the two iPads, and you’d have two nearly identical triangles.