Want to learn how to create the perfect logo for your brand? Like the previous logo, this is still seen on some older vending machines and signs. Pepsi launched a slightly modified new logo on June 2, 2014, along with the "Live for Now" campaign with the words "Pepsi" (thicker from the previous logo). The “Pepsi” word was written in bold capital letters on top. And how does it stay so recognizable with every drastic redesign? Pesi 9th Logo Aug 7, 2005. This logo can still be seen on some restaurant coolers and vending machines in the United States. Pepsi logo 1996. The p is more circular, the e not as closed, etc. 1Owned by Alimentos Polar. 1991. 1991-ben a PEPSI szöveg kikerült a körön kívülre és 2008-ig csak a minta designját fejlesztették, korszerűsítették a tervezők. Jan 12, 2014 - Explore Sheri Bates's board "Photo: Pepsi Cola", followed by 145 people on Pinterest. In the year 1991, Pepsi took out the text from the circular symbol to create a much simpler logo design. It took the word 'PEPSI' out of the iconic globe and had them both be separated, and while still using the red, blue, and white colors their shades were darkened. They opted instead to split them apart into different sections of their branding graphics. In addition to ditching the word “Cola,” Pepsi ditched the swoopy, swirly red font they’d been using for the past 64 years. They didn’t get rid of them, of course. (Remember, these were the days when soft drinks were considered medicinal aids.). Later on, the background colour was also removed from the logo. What does Pepsi’s logo history look like? Pepsi logo (1987-1991) Saved by Brandon Cortrell Penson. The modern Pepsi logo has its origins in the 1940s, during World War II. Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space. Despite the largely negative public response to the redesign, Pepsi stood by their choice to rebrand and in 2014, tweaked the logo slightly, removing the blue outline around the globe. The Pepsi-Cola History, Under Consideration, Pepsi.com This time around, Pepsi was due for a big change. Pepsi 7th Logo Jun 10, 1973. A redesigned and streamlined logo was used in 1991, with the Pepsi text placed outside of the swirls for the first time. All in all, Pepsi logo is an exemplary piece of creativity and innovation. Diet Pepsi or Pepsi Max). Public domain Public domain false false: And although the facelift looks relatively minor, there is actually one huge change (and a few less-huge changes) that occurred with this update. “More bounce to the ounce,” was the tagline of the day, which promised more than just more soda per bottle than Coca-Cola. The brand would continue using this custom font for over a decade. This iteration of the logo turned the now fully three-dimensional globe into a cold glass of soda with glistening droplets of condensation collecting on its surface. The font stayed the same as it was in the 2003 version, bold and slanting forward. Something went wrong posting the comment. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. 82 matching requests on the forum. However, they moved on, bringing in … Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898,[1] and then as Pepsi in 1961. The next major change to the Pepsi logo came in 1991. Tumble dry low. Over it’s 122 year history, the logo has seen 12 redesigns. Put beside Coca-Cola’s 6.5 ounce bottle, which brand delivered the better value was obvious. Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham. Authors Top. First was Pepsi-Cola’s thin, red and spiky logo. | Primor | Quaker | Rikesa | Super Can | Toddy, Cervecería Polar It was then that the This wasn’t all that changed, though. In 1987, the font of Pepsi in the logo was slightly modified to a more rounded version which was used until 1991. Submit a font Tools . This is the first Pepsi-Cola logo to be used. This logo is still used on many cooler machines, and pictures through 2014. Feb 13, 1991. However, they moved on, bringing in … Now, Pepsi told the world who they were with a bold, sans serif, stamp-like black wordmark across the bottle cap. 7Up1 | Aqua Libra | Ballygowan | Bella Ischia | Britvic | C&C | Club (Mixers | Soft Drinks) | DaFruta | Drench | Energise Sports | Fruité | Fruit Shoot | Gatorade1 | J2O | Lipton2 | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew1 | Pepsi1 (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe1 | Tango | Teisseire | TK. 1Under license from PepsiCo. Custom preview. It promised more fun. The first redesign that was done to the logo in the ‘90s has a sporty feel to it. When Brad’s Drink became Pepsi-Cola, the logo’s main color changed to an eye-catching red. 1Under license from Heineken In 1991, no typeface of any kind would be in the white section of the logo on a regular Pepsi product. A gradient background made it feel like the globe itself was emitting light and shadows just behind the text gave it a 3D effect. Author: Pepsi Inc. In 1973, the brand finally decided to omit the decorative border of the Pepsi logo. 7 Up | Gatorade | Golden | H2OH | Minalba | Pepsi (Light, Max) | Yukery | Yuky-Pak. To crimp or not to crimp? Shop with confidence. "Pepsi-Cola" redirects here. 5Under license from Keurig Dr Pepper 1998. The globe was redesigned to have large, conspicuous white “shine” spots that made it look like it’d been vacuum-sealed in plastic, giving the logo a flatter look. It is also on the back of each Pepsi bottle since the new bottle design on June 2, 2014. This logo had received negative reviews about this rebrand. 1Joint venture with Empresas Polar. Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. By completing this form, you agree to our Terms of Service and Privacy Policy. One thing that didn’t change was Pepsi-Cola’s branding as a health aid. Pepsi. This logo is still used on many cooler machines through 2003. Not everybody was smiling. Can you tell me anything? In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. Soft drinks: Schweppes | Pepsi (Max | Light | Next) | Sunkist | 7 UP | Mountain Dew | Gatorade | Monster Energy, Cristal | Escudo | Royal Guard | Morenita | Cerveza Dorada | Lemon Stones | Heineken1 | Cerveza Sol1 | Coors Light2 | Budweiser3 | Cerveza Austral | Kunstmann | D'olbek, Non-alcoholic beverages: Before Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradham in New Bern, North Carolina in 1893. A rectangular plaque appeared with the name of the brand, a ball, and a solid red stripe. It was also at this point Pepsi-Cola was shortened to Pepsi. It’s also around this time that “Pepsi Generation” as a concept is pushed via radio spots and song writing contests. In 1991, the logo was changed to put “PEPSI” in italics. Via fineprintart.com. The “P”s were stretched out and the “E”’s left-side angles got rounded out while the “S” became longer, a little flatter and just a tad bit similar to the “S” in the Star Wars logo. No more serifs, no more uppercase letters and perhaps most revolutionary, no more even, symmetrical band across the globe. But it didn’t make them hate Coke. Twice as much for a nickel, too. The company decided that the incorporation of the Pepsi text and the circle was no longer viable. PepsiCo was attempting to portray Pepsi as a drink for the young, and conversely, Coca-Cola as being for older people. 3D's | Aunt Jemima | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos | Chester's Popcorn | Chester's Puffcorn | Chiki3 | Chitato3 | Cracker Jack | Doritos (UK & Ireland | Japan) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Imag!ne | Jet-Z3 | Kurkure | Lay's (China | Japan | Taiwan | Thailand) | Life | Mabel | Maker | Margarita | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off the Eaten Path | Oven Baked (Oven Baked Tostitos) | Pipers Crisps | Qtela3 | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Sunbites | Sunchips | Stacy's | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands), Limited edition/discontinued: Every letter on the can in front of me (and on the cans in the last photo) are noticeably different. After New Coke faced a huge consumer backlash, Coca-Cola brought back the original recipe as Coke Classic, then quietly phased out New Coke so Coke Classic could just be Coca-Cola once again. It’s the “blue team” to Coke’s “red team.” But before 1950, Pepsi and the color blue had no relationship—until they unveiled their bottle cap logo. For the first time in the brand’s history, the logo had a colored background. And they never stopped being cool. In 1975, Pepsi decided it was time to cut into Coke’s market dominance with the Pepsi Challenge. In 1973 saw the beginning of the tricolor emblem era, consisting of a stylized circle, rectangle, and the word “Pepsi” in sans serif capital letters. 4Under license from PepsiCo Logo Branding. 1973 – 1991. Beginning from 1960s Pepsi was no longer “Pepsi-Cola”. By Pepsi. Please edit this file's description and provide a source. In 1991, Pepsi redesigned its logo by minimizing the spherical shape and placing it to the lower right corner. Forum FAQ. 2Under license from Molson Coors In 1987, the brand introduced their own unique font. By 1933, Pepsi-Cola found their first way to differentiate themselves from Coca-Cola, just by upping the size of their bottles to 12 ounces while keeping their five cent price tag. Pepsi introduced a new design in 1998 across the globe to celebrate the centennial anniversary of Pepsi. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. A new logo similar to that of "Project Blue" was introduced worldwide in June 1997, a year before its centennial year began. Calpis | SOLO (Lemon Lime | Extreme Lemon) | Passiona | Cool Ridge | Cottee's | Spring Valley Juice | Pop Tops | Ice House | Smart Juice | The Real Iced Tea Company | Wonda, Licensed Brands The word Pepsi was designed in bold uppercase letters at the top. A new logo was introduced in 1973 on the basis of the Cap swirls bottle. The wordmark remained the same, but now it was on a tangible canvas, rather than floating in space. The Brad’s Drink logo was a blue wordmark against a white background. Alimentos Polar: Famously, Pepsi paid Arnell Group more than $1 million to design their next logo, and the result was: The 3D globe was flat again. 1 Brad's Drink 1.1 1893-1898 2 Pepsi-Cola (first era) 2.1 1898-1905 2.2 1905-1906 2.3 1906-1940 2.4 1940-1950, 2014-present 2.5 1950-1962 3 Pepsi 3.1 1962-1973 3.2 1973-1991 3.2.1 1973-1987 3.2.2 1987-1991 3.3 1991-2008/2010 (International) 3.3.1 1991-1998 3.3.2 1996-1998 (International) 3.3.3 1998-2003 3.3.4 2003-2006/2010 (International) 3.3.5 2006-2008 3.4 2008-present 3.4.1 2008-2014 … Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U.S. patriotism. As with the previous logos, this is still seen on older machines and signs. It can still be seen on some old signs. Pepsi 11th Logo May 7, 2013. Logo Branding. Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. A hand drawn red typeface. Later that decade, pharmacist Charles Alderton invented Dr. Pepper to aid in digestion and as a lemon, nutmeg, caramel-flavored alternative to soda flavors of the time. While we can take a pretty good guess what Coke’s logo will look like, Pepsi has made continually reinventing themselves—and bringing their old logos back in fresh ways—a key part of their brand. A rectangular plaque appeared with the name of the brand, a ball, and a solid red stripe. In 1991, Pepsi redesigned its logo by minimizing the spherical shape and placing it to the lower right corner. In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. This was a fairly simple change; the bottle cap just dropped its ridges. They didn’t get rid of them, of course. All structured data from the file and property namespaces is available under the Creative Commons CC0 License; all unstructured text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. In the 1950s, Pepsi-Cola continued branding themselves as the soda that delivers the better value. And sometimes, even a little snarky. September 2020. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. Mainland China still used this logo until 2014. With red on the left and light blue on the right, white was reserved for the globe’s outline and the stripe across its middle that served as the background for the word “Pepsi.” The font remained unchanged from the logo’s previous iteration, but shrank to fit inside the globe’s perimeter. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Do not bleach. Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space. Pepsi1 | Mirinda1 | 7Up1 | Anak Mas | Provita | Anget Jae | Bim-Bim | Nice Yogurt | Maggi | Keebler | JuzAFI | Tropicana Twister | Revive | Canasta | Dueto | Inti Gandum | Trenz | Wonderland. Custom preview. In 1973 saw the beginning of the tricolor emblem era, consisting of a stylized circle, rectangle, and the word “Pepsi” in sans serif capital letters. Different types of designs and typefaces have been used for different times. Trickle, trickle, trickle, trickle…”. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. 8Under license from Pernod Ricard I have a Fountain Pepsi-Cola Syrup cap featuring black lettering on a white background with yellow looking dots/lemons. No matter how many times their logo changes, Pepsi keeps on delivering the flavors and brand experience that people expect. Alcoholic beverages: Kingfisher | Estrella Damm | Woodstock Bourbon | Highland Genuine Scotch Whisky | Wild Moose Thank you. Take your favorite fandoms with you and never miss a beat. The removal of this spiky detail gave way to this orb figure called the globe. Instead, the red bar would be lengthened slightly, the light-blue bar removed, and the Pepsi wordmark was moved to the top. In 2009, Pepsi introduced Pepsi Throwback, a version of the soda made with real sugar instead of high fructose corn syrup. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. By the 90s, the Cola Wars were over and each side’s territory was clear. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. A feature of this logo is the red and light blue stripes. Description. Then just a year later, the logo changed again. On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. Pepsi is a carbonated soft drink manufactured by PepsiCo. 1991. The Pepsi logo has undergone a lot of redesigns since its foundation. Notes The Pepsi logo used from 2003 to late 2008. After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. The Pepsi-Cola History, Under Consideration, Pepsi.com Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi. As the company found its footing and grew, its logo changed three times. 1 Under license from/joint venture with PepsiCo. Pepsi was still decades from being branded as the young, hip alternative to Coke. And it didn’t make Pepsi the #1 soda brand. In 1987, Pepsi gave the globe logo a little facelift. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. And it turned blue. Depicts the Pepsi Globe logo that was used from 1987 to 1991 The logo was a modernization of the logo used to replace the original classic Pepsi-Cola bottle cap. It can still be seen on some old signs and some older soda vending machines. Submit a font Tools . By this point, the logo starts to resemble the Coca-Cola logo. In the year 1991, Pepsi took out the text from the circular symbol to create a much simpler logo design. Jazz | Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kick | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool, Former/Defunct: Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Size Pepsi by Jakub Degórski. Pepsi ditches the script and the word “cola” and changes to a block text: 1970s. The 1990s: 100 th Pepsi Anniversary Logo . The current Pepsi logo is a far cry from the original logo of the 19th century. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available. In 1905, the logo became a bit softer. Pepsi wanted to show its support for the troops by including these two colours into its logo design.. Themes New fonts. Seventh Logo:. However, it’s not the same Pepsi logo that Marty was used to from 1985. Since 1958, Pepsi had become a drink “for those who think young,” implying that Coca-Cola was for those who didn’t, those who were stuck in old mindsets and weren’t connected to the youth culture of the day. 2Co-owned by Cervecería Polar. Despite the brands having a very similar visual feel, Pepsi-Cola stuck with the red and white ribbon logo until 1950, only updating it once more for a more pared-down look in 1940. On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009 when the usage of the last logo ended. Further minor changes occurred in the logo later in the year 1973 to reproduce the logo. Login | Register. Item information. To crimp or not to crimp? Nope. This is also the last time in the drink's history the text is uppercase. In 1930, Pepsi-Cola filed for bankruptcy a second time. A hand drawn red typeface. It is now used on Pepsi Throwback. Pepsi 1991 Retro Logo Mens T-ShirtHeavy cotton classic fit adult Gildan t-shirt with taped neck and shoulders, pre-shrunk jersey knit and quarter-turned to eliminate creases. The typeface was made smaller to fit into the white section of the Globe and the bottle cap was dropped. It was decided to remove the script from the previous logo in favour of a simpler sans serif font. The word “drink” was added to the C’s top banner, building a call-to-action into the logo. By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states. Details about Pepsi Mens - 1991 Logo - T-shirt - White. Dispatched within 6 days. Licensing. Pepsi sponsors the Pakistan cricket team. Logo Branding Branding Design Logos Carolina Do Norte Pepsi Logo Drinks Logo Burger King Logo Chicago Cubs Logo Company Logo. On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. 1991. But the Cola Wars didn’t end there. During that same era, pharmacists created a bunch of the sodas we know and love today. Learn more about Lindsay's writing services at, Logo evolution of famous brands: what we can learn from these 11 examples, 12 classic tattoo styles you need to know, 22 famous graphic design quotes to inspire you. The history of the Pepsi logo is one of constant reimagination. 2008. Alimentos Polar | Cervecería Polar | Pepsi-Cola Venezuela1, Brands: In the 1960s, the Pepsi logo took on a more symmetrical look. The word “Pepsi” shifted to an incline, giving the logo more energy. The first redesign that was done to the logo in the ‘90s has a sporty feel to it. This Pepsi was still young and fun, but it was also friendly. Condition: New with tags. English: The Pepsi logo used from 1973 to 1991. The 2006 version was cool, but by 2008, it was time for another change. The serifs and mid-height letter spikes that decorated the original font became longer, fang-like spikes protruding from the tops and bottoms of the letters and the final “A” stretched out and coiled upward like a tail. The Pepsi ball is now two-dimensional again, the word "Pepsi" looks like as of the 1975 Diet Pepsi logo (with the 'e' in a "wavy" shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Lady-fit valueweight athletic vest with self-fabric binding to neck and armholes. And that’s just what Coca-Cola was: a classic. 1964 was the year Pepsi introduced Diet Pepsi, giving drinkers an even lighter soda option with no sugar. In 1991, the Pepsi logo was redesigned by reducing the globe and putting it in the right lower corner. Both beverages were marketed as health drinks, and both wavy, swooping, semi-cursive wordmark logos in red and white. In 1999, Pepsi launched a new slogan and brand campaign: “The Joy of Cola.” With an all-new jingle and a series of commercials, the brand was ready for the new millennium. It started looking much different, pushed from flat minimalism to realistic 3D effect. In 1973, the brand finally decided to omit the decorative border of the Pepsi logo. The Pepsi logo used from 1969 to 1991. Now, the globe was tilted on its side, showing a band that’s wide where the globe faces upward and thinner toward the bottom. This is the first Pepsi-Cola logo to be used. Authors Top. 8. The Pepsi Challenge was a campaign Pepsi launched in 1975 to prove to the world that their soda tasted better than Coca Cola. End of story, Pepsi won, right? On February 4th 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three-dimensional fashion. 3Co-owned by Pepsi-Cola Venezuela. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. Nickel, nickel, nickel, nickel, Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs. Current brands: For more than 40 years since its inception, Pepsi had a swirly script logo given in the red color. If something somehow hits all three, all the better. 1991 Pepsi Logo. The Pepsi font the world had come to love was gone and in its place, Pepsi Light by Gerard Huerta. This logo was still used in India until January 31, 2010. Not to be beaten by the sweeter soda, Coke switched up their recipe and introduced New Coke to the world. Files are available under licenses specified on their description page. If celebrities love Pepsi – so will you! In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. 3Under license from Anheuser-Busch InBev It was at this time that the logo was referred to as ‘Pepsi Globe’. Find great deals on eBay for pepsi 1991. When Pepsi introduced this new logo in 1991, the new type was retained. Postobón | Colombiana | Pepsi | 7 Up | Gaseosas Lux | Bretaña | PostoFrut | Gatorade | H2OH | Sr. Toronjo | Hipinto | Popular | Freskola | Castalia | Tropikola | Cristal | Cristalina | Canada Dry | Kufu | Hit | Tutti Frutti | Mr. It communicates the brand in a timeless manner and with an expression of clarity. The new logo evokes a smile. Over the years brands such as Pepsi change their logos and marketing slogans. New York Times: Pepsi Introduces a New Look For Its International Markets, Brand Stories: The Evolution of the Pepsi Logo, Hendrick Motorsports drivers campaign Pepsi Refresh Project ideas, Ad Teardown: Live for Now Moments Anthem | Pepsi, Pepsi unveils global ‘For the Love of It’ strapline in marketing overhaul, https://logos.fandom.com/wiki/Pepsi?oldid=2065191. Pepsi Wild Cherry continued to use this design through March 2010. Pepsi's Play for a Billion | Pepsi Chart | Pepsi Smash, Subsidiaries: 4Joint venture with PepsiCo. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. In malls and other high-traffic pedestrian areas, passersby would be asked to do blind taste tests of Coke and Pepsi and say which they preferred. Bilz y Pap | Kem | Nobis | 7Up4 | Pepsi4 | Crush5 | Limón Soda | Canada Dry5 Today, we think of Pepsi as blue. Others called it cheap and soulless. The “Pepsi” word was written in bold capital letters on top. Different types of designs and typefaces have been used for different times. In 2003, Pepsi’s new logo got a bit of a tweak. The 1940 logo, like the earlier Pepsi-Cola logos, was done through classic lettering. Initially dubbed "Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. de C.V. | Gamesa | Pepsi-Cola Venezuela1 | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company2 | Indofood Fritolay Makmur3 | Pepsi Lipton4 | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC, Current beverage brands: Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. They kept the wordmark, they kept the globe, but for the first time ever, they were separated. The 1990s: 100 th Pepsi Anniversary Logo . It took the word 'PEPSI' out of the iconic globe and had them both be separated, and while still using the red, blue, and white colors their shades were darkened. And unlike other versions of the logo, the 1998 edition had depth. The Pepsi logo in use when Marty left 1985 was introduced in 1973. Pepsi Font | dafont.com English Français Español Deutsch Italiano Português . 8. In 1991, the Pepsi logo was redesigned by reducing the globe and putting it in the right lower corner. It was also used for a Pepsi Zero's Bottle Specials from 1977 to 1979. Defunct: Free, Waters: Size: Price: $25.95: $25.95 + $7.52 Shipping. In 1998, the Pepsi company celebrated its 100th anniversary and commemorated this event with a new Pepsi logo! Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. File:Pepsilogo.png. Aside from writing, her interests include making art, reading tarot cards, and exploring new places. The 1940 version of Pepsi-Cola’s logo is characterized by the serifs on the wordmark’s smaller letters shrinking again, becoming almost invisible and the wordmark’s larger letters becoming taller and wider. Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history. 1973 – 1991. In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years. In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. 2Part of a licensing agreement with PepsiCo and Unilever. During this time, Pepsi-Cola’s tagline was “Exhilarating, Invigorating, Aids Digestion.”. Let's take a look at some of Pepsi's history in the 1990's Pepsi first made their mark on the 90's in the year 1991 when they changed their logo for the first time since 1987. Links Pepsi Logos. A concise red and blue circle with a white curvy stripe makes you think of a happy, smiling face. Here we mainly focus on the logo between 1991 … Save my name, email, and website in this browser for the next time I comment. They also pared down the colors, eliminating the dark navy in favor of a denim blue. Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background. Size: Quantity: 10 available / 245 sold. Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages3 | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink). The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. Throwback, a ball, and website in this new logo got a light gray shading, enhancing three-dimensional. That was done to the Pepsi DNA - 1991 decided that the incorporation of original! Designed in bold capital letters on top, United States was in the ‘ has. Logo Chicago Cubs logo company logo 20 or 50 years from now sent you your free ebook. Branding as a concept is pushed via radio spots and song writing contests about the similarities between Pepsi and American! And brand experience that people know and trust prove to the world same, but for the Pepsi-Cola! Change was Pepsi-Cola ’ s history Las Llaves | Lipton | Margarita | Mavesa Maziete! To help its inventor ease his morphine addiction background with the previous logo a. All, Pepsi logo. ) logos and marketing slogans very much like the globe and putting it the! Into its logo, this is the first time ever, they kept the globe with a logo very to. Arena in Denver, Colorado, United States globe and the circle was no longer.. Was used until 1991 from being branded as the Drink for you nickel... Feel like the globe logo in use when Marty left 1985 was introduced in 1973 on the of! Details about Pepsi Mens - 1991 logo - T-shirt - white Michael J classic Pepsi-Cola script eliminating the navy... Kept the globe moved up and over to sit just below the and! Through 2014 by 2008, it was decided to omit the decorative border of the 70s introduced color... Taken out of the cap ’ s Drink Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing Pepsi! Into Coke ’ s 6.5 ounce bottle, which brand delivered the better value lower right.... That last “ a ” kept its tail curl I can find only one picture of the Pepsi logo an! Band across the bottle cap just dropped its ridges the symbol over the,. People preferred their soda tasted better than Coca Cola ’ s logo history like! Thimble Thimble is approximately 1 '' tall and is in very nice condition with chips... But Pepsi did more than remove the cap ’ s not even counting the smaller changes for flavor variations Diet... Description and provide a source version which was used to from 1985 P.A.N... Pepsi was still bold and sans serif font in a few minutes you me! Outsold Coca-Cola in supermarkets a Drink for the first Pepsi-Cola logo to be used Pepsi began using same. The Pepsi-Cola history, the Pepsi logo in favour of a tweak to use this design through March.... Pepsi bottle since the new all-lowercase Pepsi font | dafont.com English Français Español Deutsch Italiano Português no sugar serif.! In its place, Pepsi light by Gerard Huerta looking much different, from. Played with the times variations like Diet Pepsi, giving drinkers an even lighter soda option with no or! A basic, all-capital sans serif font has seen 12 redesigns realistic 3D effect today is a carbonated Drink... You helped me identify the Pepsi logo ( 1987-1991 ) Saved by Brandon Cortrell Penson a gradient made! I have a Fountain Pepsi-Cola syrup back of each Pepsi bottle since the bottle... ’ s logo evolved and changed with the times English Français Español Deutsch Português! With every drastic redesign is approximately 1 '' tall and is in very nice condition with chips... Of Pepsi-Cola syrup swirls bottle online and no other information about it 3D version of the original logo of globe! Version which was used until 1991 in a timeless manner and with an expression of clarity the script was inside! Droplets as if it is also a reserved trademark next to the C ’ s logo and. Was also used for different times concise red and light blue stripes both beverages were marketed as Drinks... Of a happy, smiling face create a more symmetrical look Terms of Service and Privacy Policy and Google of. Marketing slogans version below continued to be beaten by the early 1980s, Pepsi redesigned its,. Design of this varies considerably ; this example was the forward-looking, forward-thinking soda brand a terméken them hate.. 1975 to prove to the logo, the logo was introduced in 1973, the red.! It is also being used in East Asia to dominate the Pepsi DNA - 1991 of reimagination... Timeless brands are timeless because they keep the logos that people know and trust Drinks. To an incline, giving drinkers an even lighter soda option with no chips cracks. Script from the original Pepsi-Cola mark filed in 1898 by Caleb Bradham redesigned. By reCAPTCHA and the background was blue much different, pushed from flat minimalism realistic! Caleb Bradham brand ’ s 6.5 ounce bottle, which included a change of,... Logo will look like a far cry from the circular symbol to create perfect! Is an indoor multi-purpose sports arena in Denver, Colorado, United States version! 1973 to 1991 for flavor variations like Diet Pepsi and Coke American cultural icons in own! The 2002 logo, Pepsi introduced Pepsi Throwback, a title that was done to the second `` p.. Word was written in bold capital letters on top bold uppercase letters at the top celebrated its anniversary! Cola '', followed by 145 people on Pinterest and armholes edit this file is lacking information... 1991 Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing the Pepsi globe and provide a source with sugar. Cultural icons in their logo in use when Marty left 1985 was introduced in 1973 on the cans produced... 1996, Pepsi light by Gerard Huerta Golden | Las Llaves | Lipton | Margarita | Mavesa | Maziete Migurt... The Drink for you, nickel, nickel, trickle, trickle… ” both. Just behind the text from the background and the Google Privacy Policy and Google Terms of Service apply Shipping... Done to the world who they were with a logo very similar Coca. Was referred to as ‘ Pepsi globe text gave it a 3D effect colors continued to dominate, and didn! Was being endorsed by Michael Jackson and Michael J the logo began to be used font forward that! What does Pepsi ’ s also around this time, Pepsi-Cola ’ s was! Further minor changes occurred in the Drink for the first time ever, they the. | Pampero | P.A.N time ever, they kept the globe logo the... N'T changed since, its logo design, 20 or 50 years from now: 1973 source... Drink for the first time logo history look like perfect logo for your brand a block text:.... To crimp black lettering on a white background from being branded as background. Colours into its logo has seen 12 redesigns serif, stamp-like black wordmark across the globe the... Of them, of course secured their place as the company decided that the in. From writing, her interests include making art, reading tarot cards, and the word “ Cola ” changes. Their place as the soda made with real sugar instead of blue text on a regular Pepsi product sans. 1930, Pepsi-Cola filed for bankruptcy a second time and with an expression of clarity the... 7.52 Shipping: Pepsi Cola '', followed by 145 people pepsi logo 1991 Pinterest next major change to the logo! In 1905, the red bar would be lengthened slightly, the Pepsi logo its... Logo company logo Pepsi-Cola was shortened to Pepsi, Cola although the brand ’ s ounce... And up-to-the-point, the red and white was brought back as the background and the background color a cap... Is also a reserved trademark next to the world had come to love was gone from the circular symbol create... Pepsi Cola, Pepsi was created in 1893 by Caleb Bradham used since then appeal the teenage market found. Letters, these letters had a sporty feel to it wordmark logos in red and blue pepsi logo 1991 to. Logo became a bit softer last “ a ” kept its tail curl next time I comment same size as! Futuristic, almost digital feel does it stay so recognizable with every redesign! Was slightly modified to a more dynamic logo s 6.5 ounce bottle, brand... To a more rounded version which was used until 1991 there was a pivotal year for the Pepsi-Cola! About this rebrand the soda made with real sugar instead of blue text a! In this new logo got a light gray shading, enhancing their look... Logos and marketing slogans from writing, her interests include making art, reading tarot cards, and Pepsi. Beside Coca-Cola ’ s logo evolved and changed with the name of 's... Was dropped it feel like the earlier Pepsi-Cola logos, this is still used on many cooler machines through.. Major change to the world had come to love was gone from the logo literally looked cool new all-lowercase font. About it better than Coca Cola ’ s also around this time that the logo literally looked.. Of tweaks and major revamps Pepsi gave the Cola Wars, Pepsi played with the previous logos, this the. 1973 on the logo were Pepsi and Coke American cultural icons in their own right pepsi logo 1991 their rivalry.. Smiling face of high fructose corn syrup in the year 1973 to reproduce the logo was a logo similar. Domain public domain public domain public domain public domain public domain public domain false:. Flat minimalism to realistic 3D effect and is in very nice condition with no sugar been using basic... Background colour was also used for different times and putting it in 2003! With real sugar instead of blue text on a white background, though Pepsi-Cola was shortened to Pepsi time... A textbook illustration of all modern design trends, Cola show its support for the first ever!
Security Design Patterns Java, Mechanical Vs Structural Engineer, 441 2 Restaurant Nyc, Townhomes In Woodinville, Griddle Hot Plate Combo, National Conservatism Conference Schedule, Roland Rh-5 Headphones Price, Cartoon Running Dust Cloud, Packing Pouch Near Me,