1. Universal design follows seven key principles: From a business perspective, designing first-class user experiences is absolutely key to ensuring customer satisfaction and building brand loyalty. These days, the term UX design has strong digital connotations, often referring to apps, websites, software, gadgets and technology. In reality, tasks will vary depending on both the size and the specific needs of the company. Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like HOW Design Live, SDD, DevWeek, and IxDA South America. More and more, UX designers will have to adapt their approach to ensure the latest technologies are accessible and user-friendly. Voice user interfaces are revolutionizing the way we interact with technology. White space. A/B testing the app on new users can help you see how many people click on an icon and immediately click back, implying that they didn’t intuitively understand what screen the icon would lead to. On one hand, it’s important to stick to a specific palette to establish brand consistency. Yet there aren’t many apps that live on a single screen. An ability to think both creatively and analytically, A strong gift for empathy and a user-first mindset, An interest in technology and how humans interact with it, Strong communication skills and ability to collaborate, Proficiency in creating user stories, personas, sitemaps, wireframes, prototypes and storyboards, Ability to plan and conduct user testing, surveys, and formal evaluations, Ability to iterate your work based on user testing data and qualitative feedback, Understanding of interaction design principles and information architecture, Ability to translate goals, objectives, and data into digital experiences, Understanding of business metrics, and how your designs contribute to performance, Strong communication and presentation skills; an ability to articulate and discuss your design decisions with clients and stakeholders. Another key figure in the history of UX is industrial engineer Henry Dreyfuss. Is it logical, self-explanatory and easy to use? 1. Whether they are aware of it or not, users have become familiar with elements acting in a certain way, so choosing to adopt those elements when appropriate will … The goal is to make the experience as desireable as possible for the user. Start with these, and you’ll be well on your way to optimizing your app’s entire user experience. “If the user can’t use it, it doesn’t work.”– Susan Dray. You can read more about the work of UI designers here. To do this, they conduct extensive research and competitor analysis in order to fully grasp the problem or challenge they are setting out to solve. There’s a bit more to it, as well as some common pitfalls to avoid. User-friendly, universal design is beneficial to everyone, and UX designers are in a position to truly shape the world around us. In the U.S., around 50% of adults use voice search on a daily basis, and ComScore estimates that, in the early 2020s, 50% of all searches will be voice-based. “Good design is good business.”— Thomas Watson Jr., CEO, IBM. Many people switch to UX design after gaining experience in another field — like psychology, computer science, marketing or customer service. No matter what product or service they are designing, or what stage of the process they are at, UX designers will ask themselves the following questions: UX designers rely on a number of different tools as they go about their work. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. When designing your interface, try to be consistent and predictable in your choice of interface elements. In addition to writing for the CareerFoundry blog, Emily has been a regular contributor to several industry-leading design publications, including the InVision blog, UX Planet, and Adobe XD Ideas. All of this information helps to form user personas. The short version is that I say I … Interaction Design, also known as Interactive Design (IxD), is the field to design the behavior of human-computer systems. Do You Need a Degree to Be a UX Designer? “How do I explain what I do at a party? If the colors of your app are too uniform and people are having trouble finding the primary action on each screen, you can try to subtly change the shade of different elements. 5: UI DESIGN Design for Smallest Screen First. Knowing your UI elements will allow you to recognize opportunities to use them in your designs, helping you design clear and simple interfaces. Learn more about the difference between UX and UI design in this guide. 4: UX DESIGN. They employ design thinking to reconcile the user’s desires with technical feasibility and business viability. Now let’s take a look at how these disciplines translate into the day-to-day work of a UX designer. Changing font size by a single point could make a difference to readability. Don’t be afraid of flat test results at this stage. Keeping design elements and content organized; The above principles are just a few rules of web design, but they all clearly indicate that good web design should be aesthetically pleasing, easy to understand and easy to use. Is the product usable? Black-on-white might be the default color combination, but there are plenty of aesthetic reasons to go for something else. UX Design Process. Top 10 Bad Web Design Examples 1. Mobile designers rely on two types of elements: focusing and expanding. Whenever you buy a coffee, stay in a hotel or use public transport, your experience is the result of service design, and service design methodology is very similar to that of classic UX design. Navigation testing is tricky because there are more factors at play and it may require reorganizing your menus from the ground up. At the same time, you can make text surprisingly small without sacrificing legibility, making room for more content on the screen or simply a more spacious layout. Resources For Mobile Design. If that doesn’t work, you can then change the color entirely, and A/B test to confirm if the color change is necessary to improve navigation. The short version is that I say I humanize technology.”— Fred Beecher, Director of UX, The Nerdery. For centuries, humans have been seeking to optimize their surroundings for maximum user comfort. Accordions let users expand and collapse sections of content. Inspired UI is an excellent mobile UI design pattern gallery with over 1,000 screenshots … This could be anything from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. “How do I explain what I do at a party? But on the other hand, color plays an informational role in helping users navigate the app. intuitive user experiences.• Identify and troubleshoot UX problems. As an interaction designer, we have to create the content and functions of products that are useful, easy to use, user-friendly, technically feasible, and of commercial interest. Balancing the two goals is one of the major challenges that UX designers face. The most effective way to prepare for a career in UX is by taking a structured course and working on practical projects. For example, in a “yes or no” prompt, the “yes” button is usually a brighter color. UX is at the intersection of product and design. User interface design (UI design) consists of the visual elements of a digital design—button style, font formatting, and colors are a … They gather both qualitative and quantitative data and use this to make good design decisions. A/B testing app navigation means finding different ways of organizing your hierarchy of screens until you land upon the one that makes intuitive sense. As with much of UX design, the key to iconography is clarity. They will notice when the app’s fonts … This course addresses the importance of identifying your users, using consistent and simple design patterns, implementing effective navigation and layout, incorporating media elements, using advertisements, and implementing user interface design strategies and tools such as Lean UX and wireframing. A new user should be able to figure out what an icon … As always, it’s difficult to rely on your own intuition, as you’re an expert at navigating your own app. UX Design Disciplines: The Quadrant Model, What Does a UX Designer Do? However, it’s important to recognize that, despite often being used interchangeably, UX and UI are two different things. User interface design is not the same as UX. UX designers combine market research, product development, strategy and design to create seamless user experiences for products, services and processes. A new user should be able to figure out what an icon does before they tap it. So when creating an application for mobiles, the designer’s job i… Advanced Prototyping with States; Test, Learn, Change: Mobile UX Best practices and Learnings From 600+ Audits; Prototyping of apps to manage smart homes; Design in the Name of Love She has spent the last five years working in tech startups, immersed in the world of UX and design thinking. In this guide, we’ll provide the ultimate introduction to UX design and tell you everything you need to know about getting started in this exciting industry, including: User experience (UX) refers to any interaction a user has with a product or service. We’ve listed the design elements that you can’t afford not to A/B test, but there are many more that designers would benefit from testing. To get started in UX design, it’s important to do plenty of reading and research, to get to know the UX workflow, familiarize yourself with industry tools and build up a solid design portfolio. Only after the desktop design was complete it ported to mobile and other device groups. It shapes the products and services we use on a daily basis, and can make or break the success of a business or brand. In mobile, design gets out of the way because mobile products exist to enhance rather than obstruct a user's connection with the real world. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just plain happier — by contact with the product, then the designer has succeeded.”— Henry Dreyfuss, Industrial Engineer. Put The User In Control Keep Interactive Elements Familiar And Predictable. Focusing design elements build trust by making it easy to do something that seems hard to do. • Design graphic user interface elements Mobile • Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.•… These days, there’s a growing tendency for companies to hire for very specific roles, such as UX researcher or interaction designer, to cover all of the different aspects of user experience. A must-take course for anyone working in web design … There is no standard background or path that leads to a career in UX. You can learn more about UX design tools here. Because iconography is something that you get used to (just think of the OS icons that you see every day at work), it’s difficult for a designer to evaluate the clarity of their own icons. Principles of Influence. Is the product or service desirable? Get the latest news from the world of UX design  Take a look, 8 tips for designing an effective website, Tips for a Successful UX Design Interview, Practical Tips for Creating Smooth Website Navigation Experience, Dark Design Patterns in Your Everyday Apps. UX design doesn’t only apply to tangible objects and digital products; experiences need to be designed, too. Learn how to conduct user experience research here. A positive and effective user experience is crucial to the success of an application. Iconography is one of an app’s most basic design elements. This shows whether or not the user is able to complete their desired tasks, or if changes need to be made. In doing so, it should be clear that there’s no primary action on the screen — and A/B testing will help you make sure. In smaller companies and startups, it’s not unusual for the UX designer to wear many different hats and take on the whole spectrum of tasks. a list of bookmarks in a browser), you can represent this by making them symmetrical. This is crucial in helping the user to navigate their way around a product. Most of the companies encourage users to use their mobile applications. In this section, youre going to learn exactly how the UX design process works. Our creative team will work with you to define your goals and pain points and then transform that information into a design that will WOW you and your customers. From setting an alarm to chatting with friends online, listening to music or using a calendar app, the ease with which we complete these actions is the result of good design. It’s a multidisciplinary field, drawing upon elements of cognitive science and psychology, computer science, communication design, usability engineering and more. Color is an important choice for UX designers. When talking about UX, the term user interface (UI) design will inevitably crop up. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption. There are also specific programs for wireframing, prototyping and usability testing, with Balsamiq, InVision and UsabilityHub among the most popular in the industry. Smaller touch targets are harder for users to hit than larger ones. As designers, we often find ourselves designing the overall user experience (UX), organizing information logically as we consider information architecture (IA), and considering the granular design of the user interface (UI). Accordion. With enough tweaking, you may be able to find a text and overlay combination that can legibly sit on top of a complex background, enabling more variety in your app’s design. Inconsistency in design (for example, a different navigation scheme or different color scheme) might cause confusion. what ties UI elements together with distinguishable and predictable actions Nielsen’s heuristic principles help evaluate user interface designs efficiently. Mainly because the traffic from the mobile devices are increasing and with more transactions taking place through the internet there are so many possibilities in the mobile applications. Button placement is harder when there are more elements on the screen. Historically designers have always worked from the biggest screen design down to the smallest — meaning that the first and primary design was for the full desktop view (it had the most functionality). Design-led companies reported 41% higher market share, 50% more loyal customers, and 46% competitive advantage overall. This involves interviewing those who are, or will be, directly engaged with the product. According to a study conducted by the Design Management Institute, design-driven companies consistently outperformed the S&P 500 by 219% over a 10-year period. It’s difficult to make good design decisions purely based on gut feel, so many designers find themselves iterating based on real user behavior. From ecommerce websites to dating apps, from CRM software to web-based email clients, each and every online journey you take has been carefully designed by a UX professional. Frequent users won’t think twice about it, but your icons are one of the first things that new users see. When combined with the designer’s own qualitative understanding of the user, the most effective designs are suddenly within reach. Once you develop a hypothesis, you can A/B test alternate hierarchies to see if users are able to get where they’re going more quickly. Learnability of your … They also pay close attention to the language used and ensure that it is both convincing and consistent. On a mission to make human labor more efficient, Taylor conducted extensive research into the interactions between workers and their tools — just like UX designers today investigate how users interact with products and services. And you can’t just A/B test everything — testing is only useful if you have a hypothesis first. The visuals in your UX design should tell a clear and compelling story. The Design Thinking Process can be broken down into four different stages: inspiration, conceptualization, iteration and exposition. UX Design Principles for Mobile Apps. “UX is focused on the user’s journey to solve a problem; UI is focused on how a product’s surfaces look and function.”— Ken Norton, Partner at Google Ventures, Ex-Product Manager at Google. Replace your personas with data driven personas overnight. A/B testing allows designers to quantitatively see the app through the eyes of the user. Frequent users won’t think twice about it, but your icons are one of the first things that new users see. Find out what exactly you should learn in a UX design course here – and feel free to check out these free UX design tutorials. As you can see in the graphic below, user experience design is so much more than just a case of sketching and wireframing. The next step is to consider what these personas are trying to accomplish when using a particular product, and the journey they will take to do so. What Does A UX Designer Do? As we have seen, UX design is an extremely multifaceted field. If you want to break into this field, there’s plenty to learn! This is one of the classic design elements to A/B test, and for good reason. The visual properties of text have a huge impact on its readability, especially when the user is only skimming. Rigorous A/B testing is the best way to determine whether users are getting lost in your app, and whether color can help with that. The designer considers information architecture and uses various techniques, such as card sorting, to map out user flows. Designing for voice requires a slightly different approach to that of websites and apps: learn more in this beginner’s guide to VUI design. UX design is everywhere: the layout of a supermarket, the ergonomics of a vehicle, the usability of a mobile app. Discovering that color tweaks don’t aid navigation is just as valuable as discovering that they do. 7. Once the user flows have been determined, the designer knows what steps the user needs to take to complete their desired tasks. Even though navigation flows aren’t visual, they’re an aspect of the app experience that should be consciously designed — and tested. UX design is not just about the end user; it also brings huge value to the business providing the product or service. Iconography is one of an app’s most basic design elements. With enough data, you can develop a feel for which screens are the most commonly accessed, or which ones users visit after accessing another screen. Illustrations will also be one of the popular mobile application design techniques to follow in the future. That is, a good website should provide an excellent user experience. UX Fundamentals will teach you how to apply user-centered design principles in order to improve your website and mobile app design. They will visually brainstorm solutions for each of these steps, creating wireframes and prototypes of what the final product might look like. Even if there are several options available to the user, it helps if the UX designer can identify the primary action(s) and make sure those are easy to find. Still, it’s an important factor to get right, and it’s very difficult to get it right without data. A Mobile Design Pattern is Born This relationship of viewing data horizontally within a table row and vertically within a column is one that we at Capriza found in several workflows. With the global VR market expected to be worth around $27 billion by 2022, UX designers will increasingly be required to design immersive experiences. Structure. UI refers to the actual interface of a product; the visual design of the screens a user navigates through when using a mobile app, or the buttons they click when browsing a website. Our UX design process Mobile devices are something that users carry around all the time. This is just a broad overview of the UX design process. The key takeaway here is the mentality of iterative design. Clutter is terrible on a desktop, but it’s way worse on mobile devices where users have limited screen space. Even within an umbrella category like “mobile UX de s ign” there are differences between designing an app and designing a mobile … Being diligent about how you assemble elements like color, text, and images is key in generating positive responses and emotions from your users. 3. UX is a broad umbrella term that can be divided up into four main disciplines: Experience Strategy (ExS), Interaction Design (IxD), User Research (UR) and Information Architecture (IA). I am often asked the question — what is considered a good UX design for Web, Mobile and more recently for the Virtual or Mixed Reality platforms. And we don’t want to take anything that makes our head swim. Predictability is a fundamental principle of UX design. Interaction designers seek to create intuitive designs that allow the user to effortlessly complete core tasks and actions. As the tech industry grows, the field of UX design is becoming increasingly varied. Thankfully, MMN problems are easy to solve. User experience design is an extremely vast, multidisciplinary and fascinating field. With prototypes to hand, the UX designer will then conduct usability tests to see how users interact with the product. Hack design: Learn all about mobile designing. Customer Journey vs Sales Funnel. The value of UX design is immense; not only for the end user, but also for the business or brand behind the user experience. The convenient and on-the-go mobile apps have resulted in increased revenue for many of the online businesses. Both brands and designers will turn towards introducing custom illustrations into their application – just like how Uber did. Within these four areas, there is a whole host of sub-disciplines. Originally from England, Emily moved to Berlin after studying French and German at university. As explained on Wikipedia: “Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. Working in UX requires a highly diverse skillset coupled with a passion for user-centric design. Here are a few elements that we recommend every designer to A/B test. The structure defines the user’s interaction with the product, the behavior of the whole … Together with UI designers, UX designers are responsible for ensuring a smooth online experience for the user. UI design is concerned with all the visual and interactive elements of a product interface, covering everything from typography and color palettes to animations and navigational touch points (such as buttons and scrollbars). You can read more about accessibility in design below. From a user perspective, good UX design ultimately enables us to go about our daily lives as effortlessly as possible. There is also evidence to suggest that, as early as the 5th century BC, Ancient Greek civilizations designed their tools and workplaces based on ergonomic principles. To understand the principles of UX design, it helps to explore the history behind it. 1. UI navigation happens faster than people can read, so text is often subservient to color and placement. In the late 19th century, great thinkers and industrialists like Frederick Winslow Taylor and Henry Ford began integrating basic experience design principles into their production processes. In the age of the internet and smartphones, the usability of a website, mobile app or piece of software will largely determine its success on the market. The designer then uses this feedback to identify the user’s goals, emotions, pain-points and behaviors. White space will also continue to be one of the core elements of mobile app design strategies. UX, IA, UI — all of these abbreviations can be confusing. When designing these experiences, UX designers must consider how they can bring value to all kinds of users. Larger companies might employ a team of designers, with each focusing on a specific aspect of the process such as research or visual design. If UI designers are fixated on the look and feel of an app, while product managers are focused on its functionality and usability, then UX designers fall somewhere in between. Information architecture is the practice of organizing information and content in a meaningful and accessible way. What is user interface design? This requires extensive research and feedback from existing or potential customers. They do this by practicing inclusive design—otherwise known as universal or accessible design. The key to a truly successful UX design is that the experience be tailored to the user. UX and UI go hand-in-hand, and the design of the product interface has a huge impact on the overall user experience. “Click to find out!” is never a good User Experience (UX) solution. Make the Design Consistent. While the term “user experience” was first coined by Don Norman in the 90s, the concept of UX has been around for much longer. Size and color are two important factors to consider. Youll learn about the customer journey and sales funnels as well as behavioral psychology and influence triggers so you can create an amazing user experience. However, the best UX designers typically share certain qualities and attributes, including: UX designers come from all walks of life, and you don’t necessarily need a university degree to break into the field. Is it accessible for different categories of users? Cluttering a user interface overloads your user with too much information — every added button, image, and line of text makes the screen more complicated. As motivational speaker Molly Burke explains, universal design is the practice of “designing and building everything to be accessed, enjoyed and understood to its fullest extent, by everyone, regardless of their size, their age, their ability, or their perceived ability.”. He came up with the term “user experience design” because he wanted to “cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” Since then, each of these areas have expanded into specializations of their own. Design Finger-friendly Tap-targets. You can learn more about key UX design skills here. In his book Designing for People (1955), Dreyfuss provides a very accurate description of what we now know as UX design: “When the point of contact between the product and the people becomes a point of friction, then the [designer] has failed. UX designers have a huge role to play in the rise of voice, as products like Amazon Alexa can only be successful if they are user-friendly and accessible for the masses. Inspired UI. Most notably, timesheet entry is a very common use case for companies with hourly contractors who need to log time against multiple projects. Does the product or service solve an existing user problem? Service design may function as a way to inform changes to an existing service or create a new service entirely.”. “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”— Don Norman, Cognitive Scientist & User Experience Architect. • Illustrate design ideas using storyboards, process flows, and sitemaps. The diagram below shows the Design Thinking Process, adapted from the d.school. UX designers seek to make everyday products, services and technology as user-friendly and accessible as possible. Camera apps have a lot of functionality hidden behind the settings button, yet it’s still easy to find the shutter button at a glance. … A career in UX design is fast-paced and challenging, requiring a highly diverse skillset. A famous saying by Antoine de Saint-Exupéry ca… Furthermore, a study commissioned by Adobe found that design thinking in business creates a measurable competitive advantage. Design principles for something like an app made to run on a desktop computer are usually slightly different from the most effective mobile UX design conventions. Here are a few of the best resources to jumpstart your mobile design project: Pttrns: A library of more than 3K iPad and iPhone UI patterns. Furthermore, it’s important to understand how different segments of your audience respond to each design, rather than A/B testing on everyone and making blanket judgments. Your mobile user is quite sharp. UX designers can find themselves working on a wide range of projects within various contexts. If you’re accepting a license or setting up a new account, you’re probably more inclined to click “yes” than “no”, so UX designers make the button easier to find. In UX and UI design, availability and representativeness heuristics are used. This is where service design comes in. And if you are working alongside a UI UX design agency, you can monitor their efficiency by adhering to these fundamental principles. UX designers not only come up with solutions to user problems; they also need to present their ideas and designs to key stakeholders as part of their day-to-day work. Does it create a positive experience which the user would be happy to repeat? Misunderstanding what a … If users have to navigate too many screens to access common functionality, or if it isn’t obvious how to get to a particular screen, you could be introducing friction without knowing it. Only if a product or service is hassle-free and enjoyable will the user want to return. Likewise, since the Pokemon Go craze hit, augmented reality has also been working its way into the mainstream. UX design for mobile developers: Learn techniques and best practices for creating awesome user experiences for your apps. Understanding your users and their needs allows you to conceptualize the visual design of your product. Make it clean. In the early 90s, cognitive scientist Don Norman joined the team at Apple as their User Experience Architect, making him the first person to have UX in his job title. This will allow users to make frictionless transitions between the mobile app and the mobile web. Because UI design tends to overlap with UX, mobile, and web design, finding a great UI designer then clicking “Hire” won’t always ensure you’re getting the specific help you need. level of satisfaction that your website provides to every visitor To determine the IA of any given product, information architects consider the relationship between different sets of content. Here are just some applications for UX design. Processes, Tasks and Tools, read more about the work of UI designers here, Learn more about the difference between UX and UI design in this guide, companies to hire for very specific roles, Learn how to conduct user experience research here, Information architecture is the practice of organizing information and content in a meaningful and accessible way, A Day in the Life of a Remote UX Designer, Voice user interfaces are revolutionizing the way we interact with technology, learn more in this beginner’s guide to VUI design, global VR market expected to be worth around $27 billion by 2022, motivational speaker Molly Burke explains, The Need for Universal Design for All - A TEDx Talk by Lacey Brown, design-driven companies consistently outperformed the S&P 500 by 219% over a 10-year period, learn more about key UX design skills here, what exactly you should learn in a UX design course here, 9 Amazing (and Free) UX Training Resources for Beginners, How To Start Designing Apps For Amazon Alexa And Google Home For A Living. Improve Your UX with Interaction Design Elements ; Branding and Logo Design Trends for 2020 – 2020 Design Trends with Chiara Aliotta ; Webinars. Experience strategy is all about devising a holistic business strategy, incorporating both the customer’s needs and those of the company. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user. At the research and inspiration stage, they will use survey and polling tools as well as video chat software to interview users and gather as much information as possible. It’s easy to get lured into evaluating each screen in a vacuum, without paying attention to the overall flow. UX designers aren’t copywriters, but text is still part of the designer’s job. So for an online business to thrive mobile apps have become mandatory. UX design is all about identifying a problem and designing the solution. Let’s take a look at the most common UI elements you’ll run into. During the inspiration stage, the UX designer seeks to understand and observe. In addition to design-specific programs, designers also use communication and project management tools to keep track of their work at all times. Make Navigation Intuitive. Some of the most basic tenets of UX can be traced as far back as 4000 BC to the ancient Chinese philosophy of Feng Shui, which focuses on arranging your surroundings in the most optimal, harmonious or user-friendly way. A/B testing plays as big a role in UX design as it does in marketing. Chances are, your users are going to abandon their navigation and find an alternative solution in a competitor’s site. During the research phase, UX designers will launch surveys, conduct interviews and usability testing, and create user personas in order to understand the end user’s needs and objectives. Well, the obvious answer is — “it depends”. Employers tend to look for a mixture of design skills, business acumen and soft skills. A career in UX can be very varied, challenging and financially rewarding; according to Glassdoor, the average salary for a User Experience Designer in the United States is $97,460. They build a bridge to the customer, helping the company to better understand — and fulfil — their needs and expectations. Interaction design looks at how the user interacts with a system, considering all interactive elements such as buttons, page transitions and animations. If there are multiple actions on the screen that are equally important (e.g. Simple, clear copy can be obfuscated by poor design. The problem is, there are countless factors that go into app design. Some requirements you will often see in UX designer job descriptions include: What counts as essential or desirable will vary depending on both the company and on the nature of the role. As with much of UX design, the key to iconography is clarity. The Good: Course Cards on Interaction Design Foundation’s website. 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